What a Roller Coaster

The last 3 months were terrible. Where is my Bailout? just kidding.

Anyway that whole 800% increase plan didn't go so well. The good news is, it still looks promising. One of my properties lost over 90% of its cashflow a few months running. December looks good though. And I think the future is promising. i just won't take huge gains for granted.

There is one thing that I have seen again and again. Whenever I attempt to make things better they get MUCH worse first. I have to make a decision whether I'm OK with what I'm doing now as a ceiling or if I'm willing to blow everything up with a stick of dynamite and take a few months putting back the pieces.

The best protection? Have multiple properties in at least 3 distinct phases (IMHO). I like to break it down as follows: Phase 1: old reliable- something you can count on when nothing else is going well. Steady but unpectacular and no matter what you do things are about as good as they get. You mostly leave this alone and maintain. Phase 2: These are doing something for you but not enough to justify their existence. the problem is they should be huge. Solution? go for Broke. To make these huge you have to be agressive. This means you might lose it all, or you might win big, Just go for it. Phase/Type 3 (numbering is not really important or even backwards here): these are "In Development" properties. They will either mature into Type 1 with some seasoning or require aggressive marketing to make them Type 2s.

Type 1 is what feeds me. Type 2 buys my yachts. Type 3 is the retirement plan and kids college fund.

Expanding the Network and Injecting the Juice

Last time I posted about a plan to increase my revenue 8-Fold. Hasn't happened- YET. Some of this stuff takes time, weeks or months. It's all a long term plan and there are several phases.

I completed phase one which included creating a few more properties and developing them. The next part of the plan involves aquiring an established property and developing mini sites based around the themes. If all goes well in 3-6 months the one niche will grow between 200-800%.

If it doesnt work, it probably stays the same or worst case scenario loses a couple hundred. Not a big deal.

Laser Vision and Focusing on the Niche

Sometimes I am all over the map when it comes to my business vision. One thing I am focusing more on is optimizing existing properties and finding my strong points. The last time I posted about a trendy site and a growing site.

Well the trend was a good ride but it's settled down. That's OK. I expected it. The good news is the site still makes money with no work. It just doesn't make a LOT of money.

The growth site- well I determined that there was one very narrow path for traffic to this site. The good thing is I was able to make a plan that could potentially increase the revenue EIGHT -fold ( 8x) by focusing on just one thing I could do better.

And that is what I'm going to do. Will let you know how it goes.

Update: It's been a good month..or 2

Wow, Last month..around January 7th to be exact one of my websites received a lot of exposure from being featured on a major TV show. Perhaps the most popular show on TV.

OK, it wasn't my website that was featured. It was the TOPIC of my website.

Sometimes chasing TRENDS Pays $$$ off. I prefer long-term properties, but I mix a few trends in here and there.

So January was a great month for that one site. I have another site that did well in December, January, and continues to grow. It had its first real "money month" in December. January was up 10%. February? February has already DOUBLE January half-way through the month.

What do these sites have in common? They are both very simple and keyword research driven. And they were part of a very simple yet effective keyword domain strategy. That's about all there is to say, but ANYONE can do this. And you can "rinse and repeat." You may only make a couple hundred bucks a month from one site, but make a couple hundred sites. You do the math.